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Reshaping the Patron Experience with Digital Program Books
Over the past two years, arts organizations have examined every aspect of their operations for new ways forward - from providing safer experiences to generating revenue and reducing expenses. This has led to a growing shift from printed programs to digital program books.

Join us for a closer look:
* Why are organizations shifting from print to digital program books?
* How are they doing it?
* What impact does this shift have on advertising, revenue, and the patron experience?

Together, we'll explore recent examples from the field and highlight emerging best practices for this new take on a performing arts mainstay.

00:58:00

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