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Jing Daily Webinar: Chinese Cultural Consumer - The Future of Luxury
The China conversation has shifted away from millennials and toward Gen Z. But brands, institutions, and organizations that want to stay ahead of the curve must look beyond generational demographics and shift their focus to a new type of grouping: the Chinese Cultural Consumer.

Join Jing Daily for a conversation with experts from Alibaba, Red Ant China, and revolutionary artists like Shxpir to discuss how brands can best reach this increasingly important group, the product categories they gravitate towards, and much more.

Amongst the topics to be discussed:
- Insights into what the Chinese Cultural Consumer wants, what product categories rule, and which physical and digital experiences have resonated most deeply with them.
- An overview of the key markets from art and collectible toys to streetwear and sneakers, that are keys to understanding the Chinese Cultural Consumer.

Jan 26, 2023 09:00 AM in Eastern Time (US and Canada)

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