While the pandemic has been the source of a number of pain points, there is always a silver lining if you look for one.
COVID allowed B2B SaaS company PatSnap to make a pivotal shift from being a sales-led driven company to a product-led growth company.
As a B2B SaaS business, adjusting also meant rethinking how we sell our products and forge ahead with growing our business.
@Jeffrey Tiong, Founder and CEO of PatSnap will share:
- Overview of what product-led growth (PLG) is, and the companies that are doing it well
- PatSnap’s journey towards adopting PLG, including the role COVID-19 played in the shift and lessons learned to date.
- Different elements and approaches to PLG that companies can leverage.
- Optimizing your business to thrive in a post-COVID world
and more in a 60 min webinar with @Anisa Menur Maulani, Editor of e27.