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Under the Influence: Putting Peer Pressure to Work - Robert Frank, Ph.D. and David Wallace-Wells
Psychologists have long understood that social environments profoundly shape our behavior, sometimes for the better, often for the worse. But social influence is a two-way street—our environments are themselves products of our behavior. In his fascinating 2021 book Under the Influence: Putting Peer Pressure to Work, Cornell University professor Robert Frank, Ph.D. explains how to unlock the latent power of social context. It reveals how our environments encourage smoking, bullying, tax cheating, sexual predation, problem drinking, and wasteful energy use.

In the wake of the hottest years on record, only robust measures to curb greenhouse gases promise relief from more frequent and intense storms, droughts, flooding, wildfires, and famines. Prof. Frank describes how the strongest predictor of our willingness to support climate-friendly policies, install solar panels, or buy an electric car is the number of people we know who have already done so.

Prof. Frank is the H. J. Louis Professor of Management Emeritus at Cornell University's Johnson Graduate School of Management. He has been an “Economic View” columnist for the New York Times for more than a decade. His many books include The Darwin Economy: Liberty: Competition, and the Common Good and Success and Luck: Good Fortune and the Myth of the Meritocracy.

Prof. Frank will be in conversation with David Wallace-Wells, editor-at-large at New York magazine and author of The Uninhabitable Earth: Life After Warming.

This event will be recorded and available later on the FAN website and our YouTube channel.

AFTER-HOURS EVENT: Attendees who purchase a copy of Under the Influence from FAN's partner bookseller The Book Stall are invited to attend an AFTER-HOURS event hosted by Prof. Frank that will start immediately after the webinar. Copy and paste this link to purchase the book: https://www.thebookstall.com/event/under-influence-putting-peer-pressure-work-fan-program-robert-frank-phd

Feb 24, 2022 07:00 PM in Central Time (US and Canada)

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Robert Frank, Ph.D.
H. J. Louis Professor of Management Emeritus at Cornell University @https://www.johnson.cornell.edu/faculty-research/faculty/rhf3/
Robert H. Frank, Ph.D. is the H. J. Louis Professor Emeritus of Management and Professor emeritus of Economics at Cornell's Johnson Graduate School of Management and a Distinguished Senior Fellow at Demos. For more than a decade, his "Economic View" column appeared monthly in The New York Times. Prof. Frank received his BS in mathematics from Georgia Tech, and then taught math and science for two years as a Peace Corps volunteer in rural Nepal. He holds an MA in statistics and a Ph.D. in economics, both from the University of California at Berkeley. His books have been translated into 23 languages, including Choosing the Right Pond, Passions Within Reason, Microeconomics and Behavior, Principles of Economics (with Ben Bernanke), Luxury Fever, What Price the Moral High Ground?, Falling Behind, The Economic Naturalist, The Darwin Economy, Success and Luck, and Under the Influence.
David Wallace-Wells
Editor-at-large at New York magazine and author of The Uninhabitable Earth @https://nymag.com/author/david-wallace-wells/
David Wallace-Wells is an editor-at-large at New York magazine, where he writes a column on climate change, and where his 2017 viral cover story “The Uninhabitable Earth” was met with widespread acclaim, paving the way for his 2019 international bestselling book, The Uninhabitable Earth: Life After Warming. The book was named to the New York Times 100 Notable Books of 2019, GQ’s Best Books of 2019, the New Yorker’s Favorite Books of 2019, and was chosen as one of TIME’s 100 Must-Read Books of 2019. Mr. Wallace-Wells also writes for The Guardian. Formerly, Mr. Wallace-Wells was the deputy editor of The Paris Review, and a National Fellow at New America. He attended the University of Chicago, and graduated from Brown University in 2004 with a degree in history.
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