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Behavioral Parking Research
Free or subsidized parking is the most common benefit offered to workers in the US and when the true cost of parking is hidden from employees, multiple behavioral barriers prevent a shift to sustainable modes of transportation. Considering 76.4% of employees drive alone to work in the US, there is huge opportunity for organizations to change commute behaviors and simultaneously improve the employee experience, reduce their carbon footprint and parking expenditures, and promote equity initiatives.

Come hear the latest research findings from Vanderbilt University and Duke’s Center for Advanced Hindsight regarding their commute framing and parking policy field studies. We’ll explore behavioral barriers such as low pain of payment, inertia, and sunk cost; and share practical modifications you can make to your commute program to reduce parking demand through pricing structures, messaging frameworks, and policy changes.

These findings are fresh and the studies are ongoing—so join the conversation, ask questions, and connect with your fellow behavior change wonks. Together, we can achieve more sustainable, equitable, and enjoyable commutes in 2022!

Dec 16, 2021 11:00 AM in Pacific Time (US and Canada)

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