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Reactivating Revenue - A Primer On Your 2020 Revenue Plan 2.
Your 2020 revenue plan went out the window in early March, and you’re struggling to find a new way to reactivate revenue in your B2B market.

What worked three short months ago doesn’t even apply now, and the reason is simple: Your customer now has challenges they previously hadn’t considered in their wildest dreams – and it continues to evolve (sometimes rapidly).

To succeed, you need to double down on the most essential best practices AND think about new ways of doing business:

• Find the right segments within the markets who have pain points you can solve
• Understanding and validating those pain points / needs / challenges
• Gaining rapid alignment between the sales & marketing teams (challenging enough during normal times!)
• Anticipating the new opportunities
• Must have keys for developing messaging that addresses how to help them
• Defining the success metrics
• How research to get the data you need

Join Gary Braun from Pivotal Advisors and Adam Proehl from NordicClick Interactive as they cover the steps you need to find the opportunities and reactivate your revenue.

Register Today

Jun 4, 2020 12:00 PM in Central Time (US and Canada)

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Speakers

Adam Proehl
Partner and Co-Founder @NordicClick
Adam is a Partner & Co-Founder at NordicClick Interactive, a Digital Marketing Agency based in Minneapolis. His agency specializes in driving customer acquisition efforts for consumer brands/retailers, B2B manufacturing, health care/med-tech, and other highly regulated industries. He’s a 20 year veteran of Digital Marketing and has worked with startups to Fortune 100 clients. Adam has also spoken at many industry events over the years, such as Pubcon, SMX, Digital Summit, MN Search, State of Search, Zenith Marketing, and more. Adam is also a contributing columnist to the Search Engine Journal, as well as an Advisory Board Member for The University of South Florida Digital Marketing Certificate Program and the Paid Search Association.
Gary Braun
Partner and Co-founder @Pivotal Advisors
Gary has been a successful salesperson and sales leader since the late 1980s. He has worked in multiple companies with different sales channels (direct, through resellers and distributors). Prior to co-founding Pivotal Advisors, he was the VP of Sales and helped his company grow from 23 employees to 1,400 employees. He also helped grow the revenue from $1M to $400M in just over a decade. To scale the company Gary had to learn on the fly how to create systems, repeatable processes, hiring/onboarding systems, compensation plans, and more.