In 2020 amid the COVID-19 pandemic, China became the world’s largest movie market for the first time and domestic films dominated the box office. China kicked off 2021 on January 1 with the highest grossing box-office day on record. In this context, China’s leading film company Huayi Brothers Media has announced an ambitious slate of new film projects across genres to be released by end-2021. As moviegoers head into Chinese New Year, both delayed 2020 blockbusters and new titles will be in fierce competition during the holiday release window with scarcely any U.S. Studio films in the mix. Can foreign imports regain a foothold in China after the global film industry recovers? Have Chinese consumer preferences shifted away from Western content in response to geopolitical trends or other factors beyond the pandemic?
Join Asia Society Southern California for a fireside chat with Huayi Brothers General Manager Josh Hu and Paul Hastings Partner and Asia and Europe Media & Entertainment Chair Stephen Saltzman as they discuss the current state of the Chinese film market and their perspectives on its future.