This is the third and final session in the FIPP Media Reader Revenue Mastercall.
Reader data informs successful subscription retention. The objective is to circumvent churn in the first place, and leverage data-driven propensity modeling to identify best customers and customers likely to churn. This strategy buys time to ensure loyal customers stay, and to convince customers who are likely to churn to remain.
In this webinar, participants will learn how to leverage reader data to drive higher retention rates among users for their company, and to create successful marketing campaigns and relevant content in order to maintain and grow subscription numbers.
Mather Economics, the world leader in media subscription strategy and analytics, will lead the webinar, and they will welcome two guest speakers from successful magazine subscription case studies.