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Why should retailers & brands care about sustainability? A business case with Kantar and GfK


Sep 16, 2021 02:20 PM

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Simone Päch
Senior Consultant, GfK Consumer Panels & Service @GfK
Simone Päch After studying business administration at the University of Mannheim and Lund, she started her professional career in national and international marketing & sales for cosmetics- and pharmaceutical companies. Since 2014 she has been working at GfK in Consumer Panels & Services. As Senior Consultant, she is currently responsible for customers in the field of consumer tissues.
Lenneke Schils
Global Insights Director, FMCG @GfK
Lenneke is responsible for providing clients foresight on market developments in the FMCG industry. In this function, she has driven GfK’s sustainability agenda. She has been with GfK for over 8 years, in a range of client-responsible consulting roles in the Consumer Panel division. Previously, Lenneke worked for several years as a university lecturer in international business and politics in Mexico. Lenneke has a cum laude master’s degree in European Studies from Maastricht University and is currently based in the Netherlands.
Richard Herbert
Global Business Insight Director @Europanel powered by GfK and Kantar
Richard is responsible for the development of global insight at Europanel working with international consumer datasets and with Europanel’s academic partners. He also acts as a consultant with many of Europanel’s major international clients on a wide range of topics. He has worked in FMCG market research for over 45 years and has extensive experience within consumer panels, custom research and retail panels. For nearly 30 years he has worked internationally with many of the main FMCG global manufacturers and has been instrumental in setting up and running international Europanel projects on Brand Growth (BG20), Innovation, Private Label, Discounters and Sustainability. Richard has an Economics degree from the London School of Economics. He is British and based in the UK.
Chris Sellers
Chief Executive Officer @Water Unite
Chris has more than 25 years of international leadership experience in the Global Consumer Brands and Retail industry and was named as one of the “Power 50” people in industry in 2006 and 2007. Chris was the UK CEO of Information Resources Inc. (IRI) before he co-founded Syncra Systems. Chris went on to become the Chief Executive Officer, Executive Chairman of the Board of the World-Wide Retail Exchange (WWRE) and later Agentrics, a multi-national consortium of the world’s 50 largest retailers, representing over $1 Trillion in turnover. Chris most recently served as COO and Global Director of Development for The Committee on Sustainability Assessment (COSA). Chris is now based in the US and joined Water Unite as Chief Executive Office in 2019.