Share of Search - What Search Data Can Tell You About Your Brand

Marketing experts have found a connection between online searches for your business and your business’s total sales in relation to overall industry sales (or your market share). In this webinar, you’ll learn what it means to measure your search volumes and how to use that information to monitor and improve awareness of your business.

This webinar is offered in partnership between Tourism Nova Scotia and Digital Nova Scotia through DigiPort, a one-stop-shop of interactive services and educational opportunities to help tourism businesses develop digital marketing skills and access professional support to improve their online presence.

00:38:00