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The Future is Theirs: How Youth/Young Adults are Rising Up to Respond to JUUL and the Vaping Crisis
In the wake of the multiple health impacts, increase in vaping illnesses, and even deaths due to e-cigarette use it is more important now than ever to educate the public and take action against big tobacco, including e-cigarette companies, and to push the FDA to take considerable action. JUUL has taken a page out of the big tobacco play book, and directly marketed to youth with their flavors and targeted advertising, and youth are standing up to fight back. Truth Initiative has used our award winning truth campaign, along with our community and youth engagement team to provide our youth and young adult activists with the tools to create lasting change and to take action in their communities against tobacco. Participants of this session will learn more details about our youth activists' response to vaping and flavors, specifically covering the upcoming and former National Day of Action that took place last year across the country, and with one large rally in downtown DC that brought out decision makers and local and national media; youth presence at multiple congressional hearings on JUUL; a Capitol Hill day to meet with congressional staffers; support of local campaign work at Meharry Medical School, a HBCU that recently received a $7.5M grant from JUUL; Community Leader trainings; and a multitude of online and digital actions to gather further support and allow for individuals to share their personal stories around vaping. Participants will also learn ways to engage directly with their youth and young adult base, virtually and in person, to spread education and facts on vaping, ways to take action within their communities, as well as receive access to different tools and resources from Truth Initiative.

Dec 2, 2020 01:00 PM in Eastern Time (US and Canada)

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