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Don't Let the GDPR Kill Your Marketing Strategy: Maximizing Opt-In and Building a Compliant Marketing Program
Join Claire Feeney, Director, PreferenceChoice at Onetrust PreferenceChoice for our exclusive webinar "Don't Let the GDPR Kill Your Marketing Strategy" in partnership with DMWF Online powered by MarketingTech

• Please register using a business email address •

Overview:

New consent rules require marketers to rethink the way they interact with users. How can you deliver on-brand privacy notices? What are innovative ways to approach cookies and consent to increase opt-in rates?

In this session, we’ll answer these questions, review marketing compliance requirements around legitimate interest, consent, cookies and ad tech and provide thought-provoking examples of new ways to think about compliance to maximize user opt-in in the GDPR era.

Joining this live session you will learn:

• Understand legitimate interest vs. consent for marketing purposes
• Learn best practices for maximizing opt-in and consent
• Understand guidance to build an effective and GDPR-compliant marketing strategy

This webinar is FREE to join and will be available on-demand.

This webinar is brought to you by DMWF Online powered by MarketingTech.

Who is Onetrust PreferenceChoice?

Onetrust PreferenceChoice is a powerful technology platform to support marketers with preference management

Find out more about Onetrust PreferenceChoice here: https://www.preferencechoice.com/

The DMWF Privacy Policy and T&Cs can be viewed here: https://www.digitalmarketing-conference.com/privacy-policy/

Jul 22, 2020 03:00 PM in London

DMWF Online powered by MarketingTech
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Speakers

Claire Feeney
Director, PreferenceChoice @OneTrust PreferenceChoice
Claire Feeney serves as Director at OneTrust PreferenceChoice — part of the #1 most widely used privacy, security and marketing user experience technology platform. In her role, Feeney is responsible for driving the development and delivery of OneTrust’s consent and preference management product as well as driving the refinement of the toolset and offerings. She works with marketers to centralize their user consent and preference management; comply with 100s of global data privacy regulations, including the GDPR and CCPA; and to drive engaging user experiences while promoting transparency as a key part of branding.