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How To Make Your Brand More Effective with Martin Warnes
A company’s brand image/reputation is arguably it’s most valuable asset.

When a company’s brand image (what people know, feel and understand about it)

and it’s brand design (what people see – it’s graphics: logo, colours, signs, promotion etc.) project the same impression, to all those it relies on for its success.

The company will become:

– better understood for what it does and why it does it,

– more easily recognised and remembered.

– seen as distinctive and engaging,

... therefore, more likely to achieve it’s business goals.

This makes detailed research the most important factor in defining and creating a successful brand identity design.

This Webinar will cover the following:

1. Does your brand design ‘mirror’ your company‘s brand image ?

2. Do you have brand guidelines and are they consistent?

3. Does your brand design work across all media ?

4. How colour can affect the brand image

5. What is your Brand Strategy ?

Jan 28, 2021 11:00 AM in London

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Speakers

Martin Warnes
Before starting his own specialist brand design company, Martin worked for the top creative agencies in London, Toronto and New York. He happened to be working in New York just at the moment ‘branding’ evolved from being about consumer durables into being about the company behind the brand, behavioural psychology and brand strategy. This altered every aspect of branding and ‘fired’ his ambition to become a leading exponent in the specialist field. Martin has personally designed more than 300 brand identities for clients of every size, operating in nearly every type of business and regions of the world. Clients include: Avis Rent a Car, Swindon Borough Council, Eurovision Song, the IWSR, Haskins, The Roman Baths, Bath, Verbatim, Steam Museum, HobbyCraft, Gulf Air, Wallis Fashion, Mars Inc. etc.