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The Sales and Marketing Power Hour
If the Pandemic taught the new home building industry one thing, booking “By Appointment” is highly effective. After years of experts touting the advantages of setting appointments, builders have made the switch to by appointment preferred or by appointment only to provide customers with social distanced experiences. And the side effects are numerous – more quality time with buyers, fewer tire kickers, more qualified buyers, plus much more. How can we extend this trend past the Pandemic? Find out what special guests Linda Hebert with Diversified Marketing & Communications, Lori Asaro with New Homes Now Selling and Tracy Lamb with Miller and Smith think as they join Kimberly Mackey of New Homes Solutions and Carol Morgan of Denim Marketing on the Sales & Marketing Power Hour.
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Kimberly Mackey
Founder @New Homes Solutions Consulting
Kimberly Mackey is the founder of New Homes Solutions Consulting and has the reputation as someone with real-world SOLUTIONS in a competitive and rapidly changing sales environment–SOLUTIONS like "50 Sales per Year before Any Walk-in Traffic". Her primary business is that of a Sales & Marketing Management Consultant. Companies call on Kimberly to set up the company's processes and systems so that sales is the engine that drives the train rather than running it off the tracks. Because she has such a depth of experience in all disciplines within the building industry beyond the sales and marketing world, she is highly sought after to help companies to create a Customer Experience Process from potential lead to customer and throughout the building process into the warranty period and beyond. In other words, by creating a smooth transition and communication processes, she helps builders to create "Raving Fans." For more information, please visit https://NewHomesSolutions.com
Carol Morgan
Founder & President @Denim Marketing
Carol Morgan, president of Denim Marketing, is one of those women who seems to do a million things effortlessly: she runs her own successful marketing firm; she has an award-winning radio show; she’s written four books; she’s served as chair of the National Home Builders Association’s Professional Women in Building Council and Membership Committee; and she’s won multiple professional awards. She also manages a 20-acre farm; rides dressage; and is a mom. And she makes it look easy! Day to Day Carol focuses on marketing strategy and integrating public relations, social media, content and creative to tell engaging stories for clients that garner measurable traffic and show ROI. Carol is the author of four books, including her latest “Social Media Marketing for Your Business,” published by Builder Books. She is the creator of the nationally-ranked and award-winning www.AtlantaRealEstateForum.com (SM) Atlanta’s most popular real estate news blog.