There is a natural intersection between cryptocurrency and esports, both new industries experiencing rapid growth and finding popularity amongst digital natives. The tech-savvy Gen Z and millennials have created an accessible, global community in online gaming, and within that community there is excitement around the burgeoning cryptocurrency market and its uses as well.
Though initially seen as niche interests, cryptocurrencies and blockchain technology are on the brink of unlocking mainstream adoption with real-world utility and a compelling user experience through the esports and gaming industries. Recently, there has been a flurry of activity between esports organizations and crypto companies, as blockchain and esports entrepreneurs seek to capitalize on the opportunity to converge the markets. These extremely lucrative partnerships have included crypto exchange FTX’s $210 million acquisition of naming rights to esports giant TSM; Crypto.com’s partnerships with Twitch Rivals APAC division, Fnatic, UFC, and Formula 1; and Coinbase’s deals with Team Liquid and Evil Geniuses.
This panel of thought leaders will explore how esports and crypto are intertwining to create the future of finance and entertainment. They will discuss strategic partnerships advancing to new industry-leading initiatives and why esports is at the forefront of the massive growth in the digital currency ecosystem.