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Data, Attribution & Optimizing Spot TV

How are leading media buying agencies targeting beyond the traditional age/income demographics? How are they targeting buying intent and potential and how are broadcasters helping them reach their prospects more effectively? How effectively are buyers and sellers using attribution technology to target and refine campaigns? What other data sources are emerging as key to the buying and selling of spot TV?

Speakers:
Brad Thompson, SVP & Partner, Integrated Investment, UM Worldwide
Shawn Makhijani, SVP, Business Development and Strategy, NBCUniversal Television and Streaming & SVP, NBC Spot On
Daria Nachman, Director, Local Positioning, Disney Advertising
Jane Meyerson, SVP, Director of Local Media, ICON International
Paige Albiniak, Contributing Editor, TVNewsCheck
(moderator)

Jul 28, 2022 01:00 PM in Eastern Time (US and Canada)