Join Tourism Nova Scotia and our marketing agency of record, m5 Marketing Communications, for a webinar on how to reset your marketing strategy in the wake of COVID-19. Now is the perfect time to reflect on your business and get strategic about your marketing plan. Heather Dalton, Executive VP, Operations at m5 will share six things you can work on now so you can come out swinging when the time is right.
In this webinar, Heather will cover:
· One hour marketing strategy
· Knowing your audience
· Evolving your 4 Ps: Product, Price, Promotion and Place
· Reducing risk through (quick) research
· Digital lead generation
· Defining your brand