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Asana's Playbook for Building 10X Products
Asana is the top work management platform, helping 75,000+ customers including Google, Sony Music, NASA, Spotify, and Slack alongside millions of users make their day to day tasks more productive.

In this session, Alex Hood, Head of Product at Asana, will share the winning playbook for innovating more quickly and delivering products that delight customers. Specifically, Alex will cover:

- How to use Benefit, Ease, and Positive Emotion to drive adoption and delight your customers
- Asana's double-diamond product framework to rapidly iterate solutions for customer problems
- Unlocking speed by leveraging customer focus, adopting the newest suite of tools, and protecting flow
- Maximizing collaboration between PMs and leadership to produce better outcomes for customers
- How to conduct great product reviews

The session is moderated by John Koetsier, Journalist at Forbes.

Aug 20, 2020 11:00 AM in Pacific Time (US and Canada)

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Alex Hood
Head of Product @Asana
Alex Hood is Asana’s Head of Product, leading the company’s product strategy and product organization, including product management, design and user research. Prior to Asana, Alex was a VP of Product Management at Intuit and led QuickBooks Online. Alex was also the VP of Product at TubeMogul, which is now Adobe’s Advertising Cloud, and held positions at the Nasdaq Stock Market. Alex received his B.A. from American University and MBA from the University of California, Berkeley.
John Koetsier
Journalist @Forbes, VentureBeat
John Koetsier is a journalist, analyst, author, and executive, and has chronicled the rise of the mobile economy. He writes for Forbes, hosts several video podcasts including TechFirst with John Koetsier, and consults with companies like Mobile Growth Summit, CleverTap, Singular, TUNE, Staples, and ReadWrite. He was TUNE's mobile economist and Singular's VP of Insights, before which he built the VB Insight research team at VentureBeat and managed teams creating software for partners like Intel and Disney. In addition, John's led web development teams, built social sites and mobile apps, and consulted on mobile, social, and IoT projects. In 2014, John was named to Folio's top 100 of the media industry's "most innovative entrepreneurs and market shaker-uppers.”