Hooked is a sequel to Moss' #1 New York Times best-selling book Salt Sugar Fat - How the Food Giants Hooked Us that sold over 260,000 copies. In this book, Moss uncovers what the scientific and medical communities—as well as food manufacturers— already know: food can, in some cases, be even more addictive than alcohol, cigarettes, or drugs. Everyone knows how hard it can be to maintain a healthy diet. Moss goes on to show how the processed food industry—including major companies like Kraft, Heinz, Nestlé, and PepsiCo—has not only tried to evade this troubling discovery about the addictiveness of food, but to exploit it. Where Salt Sugar Fat exposed the marketing trickery that food corporations use to ensnare us, Hooked reveals the physiology and brain chemistry that leads us to become addicted to processed foods.
A gripping account of the legal battles and cutting-edge food science that have brought us to our current public health crisis of astronomical obesity and diabetes rates, Hooked lays out all the ways that the food industry exploits and deepens our troubling eating habits. But Moss also shows us what we can do to retrain our brains to change what we value in food and seize control of our health.
Michael Moss, formerly an investigative reporter with The New York Times, has been a featured guest on shows like CBS This Morning, Dr. Oz, CNN’s The Lead, All Things Considered, and The Daily Show. He was awarded the Pulitzer Prize for investigative reporting in 2013.