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Evolution not revolution – teaching business strategy in the era of climate change
De Gruyter is delighted to invite you to an online event, “Evolution not revolution – teaching business strategy in the era of climate change.”

Traditional business strategy is understood through the lens of competition and market – namely, identify what actions or goals a business needs to compete, and do so in a manner that maximizes shareholder value.

However, we have all seen the cost of a business driven purely on a mandate of increasing profits, to the detriment of its stakeholders and the environment. Business leaders are increasingly beginning to realise they must expand their focus beyond merely shareholder value and build a business that creates a sustainable shared value to all stakeholders, the communities they serve, and society at large.
How can businesses implement strategies that enable competitive growth and create shared value in a way that is truly sustainable during this era of climate change? What tools can analysts and strategists use to ensure sustainability is at the very core of business strategy?

Join Richard Freeman CEO and founder of @always possible, as he moderates what will undoubtedly be a lively discussion between Dr. Patricia Prado, Garry Carr, and Andrew Grantham on how businesses can adapt in this crucially important era.

- Dr. Andrew Grantham, School of Business and Law at the University of Brighton, UK
- Dr. Patricia Prado, Newcastle Business School, UK
- Richard Freeman, always possible, UK
- Garry Carr, Leeds Beckett University, UK
- Steve Hardman, De Gruyter, UK

Tuesday 28th June, 4pm UK time / 5pm CEST / 11pm EDT
Please note the time zone.
Duration 1h

Register even if you can’t attend the live session as we’ll be emailing a recording of the event afterwards plus the following exclusive offer:
A 20% discount code on the book: "Sustainable Business Strategy": https://www.degruyter.com/document/doi/10.1515/9783110718430/html
Use code: CLIMATE at check out.

Jun 28, 2022 04:00 PM in London

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