Spoken word audio consumption in the U.S. continues to grow as the number of spoken word audio listeners has increased by 26 million in the last eight years.
The Spoken Word Audio Report from NPR and Edison Research explores specific types of spoken word content, various spoken-word platforms, and devices used to consume spoken word content. With young people in the U.S. listening to spoken word audio more than ever, this year’s study includes a special focus on Gen Z consumption.
Join Lamar Johnson, VP of Sponsorship Marketing at National Public Media, and Megan Lazovick, Vice President at Edison Research, on Thursday, October 27, 2022 at 2:00 p.m. ET for a live webinar presentation of the findings from The Spoken Word Audio Report 2022.
In this webinar, you’ll learn:
--How spoken word audio fits into the overall landscape of listening in the U.S
--How Gen Z listeners consume spoken word audio
--How daily spoken word audio listeners consume audio
--Which devices and platforms are used to listen to spoken word audio
--How podcasts continue to impact the growth of spoken word audio
The Spoken Word Audio Report includes trending data from Edison Research’s Share of Ear® study, measuring the daily listening habits of Americans using a 24-hour diary.