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Direct Effect Live Webinar Series
Live-Client Projects in the Virtual Classroom

Live-client experiences—in which students create real work in response to real business challenges—are a key component of a well-rounded marketing education, but have become difficult to execute due to social distancing and a shift to online learning. This three-part Direct Effect webinar mini-series will guide faculty members through the steps to providing their students an insightful and rewarding virtual live-client experience, as well as provide a packaged client challenge and other key resources.

Part 1: Overview and Instruction
July 17, 2020, 2:00 p.m. EST

What is a live-client experience, and how can you structure one in your own classroom? We’ll discuss how to get started and provide some key resources in Part 1 of this 3-part series.

Part 2: Case Study Presentation
July 24, 2020, 2:00 p.m. EST

What should a live-client challenge look like, and what resources should students use to respond to one? What options are available if you don’t have a client challenge? Find out in Part 2 of this 3-part series!

Part 3: Student Outputs
July 31, 2020, 2:00 p.m. EST

What should a student-driven integrated marketing campaign look like, and how can you best facilitate the desired results? We’ll look at some sample student campaigns and review some surprising results in the third and final part of our 3-part series.
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Webinar is over, you cannot register now. If you have any questions, please contact Webinar host: Ryan Newill.