According to the 2020 NMHC MDU Preferences Research, 85% of multifamily residents start their move journey online. Interestingly, 14% would even lease an apartment completely online without ever visiting the property. Digital Marketing is now more important than ever due to the current pandemic. This session will cover how to optimize your website content and make the most of organic search to create higher conversion rates, faster resident onboarding, and a better customer experience overall. We recognize there is a shared customer journey and you do not have to go it alone!
- Elizabeth Parks, President of Parks Associates
- Sce Pike, CEO & Founder, Iotas
- Ken Bukauski, Executive Director, Digital Marketing & Sales at Cox Communications
- Steve Lefkovits, Executive Producer, Joshua Tree Conference Group - Moderator
Special thanks to our sponsor Cox Communications.