One of the hardest jobs in charity marketing is building pools of potential donors.
Value Exchange is a win-win approach for both charities and supporters where both sides give - and get - something out of the bargain.
And using online channels for donor recruitment has seen significant growth during the past year with other channels depleted. As a result, digital Value Exchange campaigns are likely to become a key element in 'always-on' fundraising in future.
In this 30 minute webinar, WPNC will look specifically at the first part of the Value Exchange journey - developing a campaign to generate prospective supporters and obtaining a first commitment.
Drawing on marketing technique and real-life campaigns, we'll cover:
* Why digital Value Exchange works
* Options for generating the right kinds of supporter leads
* Ways to develop a strong Value Exchange offer
* How to combine targeting and channels
* Follow up methods to convert supporters
* Measuring outcomes and managing CPA
People are generous and motivated to give, but getting them to consider your cause is a challenge when the market is crowded.
Value Exchange campaigns are a superb way to stand out and break the ice with new potential supporters.
Join us on 13th May to find out more.
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