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Using digital value exchange campaigns to find new donor prospects
One of the hardest jobs in charity marketing is building pools of potential donors.

Value Exchange is a win-win approach for both charities and supporters where both sides give - and get - something out of the bargain.

And using online channels for donor recruitment has seen significant growth during the past year with other channels depleted. As a result, digital Value Exchange campaigns are likely to become a key element in 'always-on' fundraising in future.

In this 30 minute webinar, WPNC will look specifically at the first part of the Value Exchange journey - developing a campaign to generate prospective supporters and obtaining a first commitment.

Drawing on marketing technique and real-life campaigns, we'll cover:

* Why digital Value Exchange works
* Options for generating the right kinds of supporter leads
* Ways to develop a strong Value Exchange offer
* How to combine targeting and channels
* Follow up methods to convert supporters
* Measuring outcomes and managing CPA

People are generous and motivated to give, but getting them to consider your cause is a challenge when the market is crowded.

Value Exchange campaigns are a superb way to stand out and break the ice with new potential supporters.

Join us on 13th May to find out more.

By registering you agree to share your information with WPNC and receive future communications from us. You can opt out at any time.

May 13, 2021 09:30 AM in London

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