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B2B Sales Best Practices for Social Enterprises: Find new leads and customize your value proposition to close more deals


Feb 11, 2021 08:45 AM

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Katie Mevis
RVP of North American Growth Markets @SAP
As the Leader of SAP’s North America High Growth Team, Katie is focused on accelerating business outcomes and creating value for SAP’s High Growth clients. Her passion for business strategy, client success and leadership combine to create long term relationships through a collaborative, value driven approach. Katie is an 8-year SAP veteran, having held a number of roles including Account Executive, Vice President of Sales, and RVP of NA Growth Markets at SAP SuccessFactors. Katie is a mentor to early talent, helping them build their careers and find rewarding opportunities that they are passionate about. As a mom to 3 daughters, she is deeply invested in ensuring diversity in the workplace and creating opportunities for women in technology.
Christina Russo
Director, High Growth Demand Gen & Marketing @SAP
s the Director of Marketing and Demand Generation for High Growth, she is focused on providing an integrated demand generation strategy utilizing SAP’s internal teams and technology for the net new space.Christina is based in Philadelphia and has been with SAP for 8 years. She has experience throughout SAP including roles as a Presales Solution Engineer, strategic sales support, field marketing and field enablement. Christina loves pushing the envelope by bringing fun, new, and innovative ideas to her respective teams. In her spare time, you can find Christina on the kickball field, cheering on the Eagles, or traveling the world.