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Tourism Nova Scotia's 2020 Marketing Campaign Launch


Jun 25, 2020 08:32 AM

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Michele Saran
CEO, Tourism Nova Scotia
As CEO of Tourism Nova Scotia (TNS), Michele Saran is focused on establishing strong relationships with industry stakeholders, understanding global best practices, making research-based decisions, and leveraging national, regional and local partnership opportunities to grow Nova Scotia’s tourism economy. Since joining TNS in 2016, Michele has overseen the development of its export-focused strategic plan Driving Export Revenue, helped reshape the Business Development unit to provide sector-specific supports, worked to utilize a proactive communications approach across the organization, and led her team to several national awards for exceptional work in product development and media relations. Michele has almost 30 years of sales and leadership experience in the tourism industry. Prior to taking the helm at TNS, she served 18 years with Destination Canada, including 7 years as the Executive Director of Business Events Canada (BEC), and 11 years as Director of Incentive Sales Development.
Joann Fitzgerald
Chief Marketing Officer
Joann joined Tourism Nova Scotia in January 2017 as Chief Marketing Officer. In this role she is responsible for destination marketing and sales strategies designed to promote Nova Scotia as a leisure travel destination. Joann is a marketing professional with over 18 years of marketing experience. She completed her MBA at Dalhousie University and has worked for a range of recognized brands including Unilever, Pepsi-QTG, Kruger Products, Sobeys and Cadbury. After a stint in Toronto, she returned to her home province of Newfoundland where she helped guide the marketing of the Grenfell Campus of Memorial University. In 2013, she moved back to Nova Scotia to work with Johnson Insurance, leading the marketing for Atlantic Canada as their Atlantic Head of Marketing.