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How to acquire new subscription customers

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Speakers

John Eversley
Managing Director, Agency @WPNC
John is an expert in building the customer base for direct and subscription products to drive sales performance, working with the likes of Avon Cosmetics, Book Club Association, De Agostini, Direct Wines and Donald Russell to acquire and retain new subscription customers.
Dan Martin
Digital Strategy Director @WPNC
Dan has many years’ experience in formulating and deploying both digital and integrated customer acquisition strategies for clients like Big Bus Tours, Laithwaite’s Wine, Penguin Random House and Which?