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The Sales and Marketing Power Hour
Join us once a month on Fridays at noon E.T. for the Sales & Marketing Power Hour. Kimberly Mackey of New Homes Solutions Consulting and Carol Morgan of Denim Marketing promise to power up home builder sales and marketing teams--no topic is too cutting edge for us to tackle!

Join us on Friday, March 12, 2021, at noon E.T. with "Cut the Commission: Pros & Cons of Paying Co-op Commission." Let’s talk about general real estate agents. Are they a friend or foe in this market? The new home market is insane and home builders are looking at tactics to throttle sales from cutting commission to raising home prices. We have called in the PROS to explore the advantages and consequences of commission strategies and REALTOR® relations throughout the industry. Hosts Kimberly Mackey of New Homes Solutions and Carol Morgan of Denim Marketing are joined by Keith McKinney with New Homes Star and Melanie Mickie with Rockhaven Homes for what is sure to be a lively discussion.

Melanie Mickie, VP of Sales and Marketing for Rockhaven Homes. Has successfully sold homes and managed New Home Sales Teams in Minneapolis, Washington, D.C., Tampa/St. Petersburg, and Atlanta. The best part of her job is seeing her Teams develop, grow, and improve and celebrating their success along the way.

Keith McKinney is a dynamic executive leader in the New Home Sales industry. He is a
sought-after speaker whose vast understanding of the sales process and his unique and commanding leadership style propelled him to play an executive role for several companies in his career most recently within top tier command for New Home Star. New Home Star is the largest private seller of new homes in America and named 2018 Best Places to Work by Glassdoor. As VP of Organizational Development, he oversees all personnel development processes, programs, and training initiatives for every level of New Home Star globally.

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Speakers

Kimberly Mackey
Founder @New Homes Solutions Consulting
Kimberly Mackey is the founder of New Homes Solutions Consulting and has the reputation as someone with real-world SOLUTIONS in a competitive and rapidly changing sales environment–SOLUTIONS like "50 Sales per Year before Any Walk-in Traffic". Her primary business is that of a Sales & Marketing Management Consultant. Companies call on Kimberly to set up the company's processes and systems so that sales is the engine that drives the train rather than running it off the tracks. Because she has such a depth of experience in all disciplines within the building industry beyond the sales and marketing world, she is highly sought after to help companies to create a Customer Experience Process from potential lead to customer and throughout the building process into the warranty period and beyond. In other words, by creating a smooth transition and communication processes, she helps builders to create "Raving Fans." For more information, please visit https://NewHomesSolutions.com
Carol Morgan
Founder & President @Denim Marketing
Carol Morgan, president of Denim Marketing, is one of those women who seems to do a million things effortlessly: she runs her own successful marketing firm; she has an award-winning radio show; she’s written four books; she’s served as chair of the National Home Builders Association’s Professional Women in Building Council and Membership Committee; and she’s won multiple professional awards. She also manages a 20-acre farm; rides dressage; and is a mom. And she makes it look easy! Day to Day Carol focuses on marketing strategy and integrating public relations, social media, content and creative to tell engaging stories for clients that garner measurable traffic and show ROI. Carol is the author of four books, including her latest “Social Media Marketing for Your Business,” published by Builder Books. She is the creator of the nationally-ranked and award-winning www.AtlantaRealEstateForum.com (SM) Atlanta’s most popular real estate news blog.