How do you stand out and get the word out so your target audience stops what they are doing to pay attention to you? A brand is a combination of the messages and words you use, the visuals and graphics, fonts, logo, colors, etc. But more importantly, a brand is about communicating who you are at your essence so people can know and trust you. When you learn how to communicate your essence, you will naturally draw in the clients you are meant to serve and repel those that aren’t in alignment with you and your work.
Join me as I take you through some exercises to identify your primary energy element and use it to communicate your essence. We will talk about your unique way of being in the world and how to leverage it to attract your ideal clients. And finally, we will talk about a checklist of decisions you can make so your business brand is consistently communicated in the marketplace.
1.) Define the key components of a highly recognizable brand.
2.) Identify your primary energy element and learn how you can use it to speak to your ideal clients.
3.) Discuss strategies for standing out and consistently speaking to your target audience.