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Your Brand Essence: Strategies for Standing Out and Consistently Reaching Your Target Audience
How do you stand out and get the word out so your target audience stops what they are doing to pay attention to you? A brand is a combination of the messages and words you use, the visuals and graphics, fonts, logo, colors, etc. But more importantly, a brand is about communicating who you are at your essence so people can know and trust you. When you learn how to communicate your essence, you will naturally draw in the clients you are meant to serve and repel those that aren’t in alignment with you and your work.

Join me as I take you through some exercises to identify your primary energy element and use it to communicate your essence. We will talk about your unique way of being in the world and how to leverage it to attract your ideal clients. And finally, we will talk about a checklist of decisions you can make so your business brand is consistently communicated in the marketplace.

1.) Define the key components of a highly recognizable brand.
2.) Identify your primary energy element and learn how you can use it to speak to your ideal clients.
3.) Discuss strategies for standing out and consistently speaking to your target audience.

Mar 23, 2021 12:00 PM in Central Time (US and Canada)

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Michele Rae
Transformational Coach @The Center Within, LLC
Michele Rae became an NBC-HWC (National Board-Certified Health & Wellness Coach) in September 2017 and is an NBHWC (National Board for Health & Wellness Coaching) approved CE (Continuing Education) provider. She is also a registered pharmacist, spiritual director and has an MA in Human Development. She is the founder of The Center Within, LLC, author of Living From the Center Within: Co-Creating Who You Are Becoming, and graduate faculty at the University of Minnesota. In her private practice, she provides holistic coaching designed to accelerate & support personal, professional, and organizational transformation. She delights as clients and students step more fully into their power and release what no longer serves while creating a life they love personally and professionally. Michele also offers in-person and online training and workshops for Health Coaches and Holistic Practitioners and those seeking mind-body-spirit wellness. To learn more or for questions: Michele@CenterWithin.com
Theresa Nutt
Health Coach and Soul Alignment Designer @Your Deeper Calling and Neighborhood Naturopathic
Theresa Nutt is the Co-Director of the Integrative Health and Wellbeing Coaching Program at University of MN’s Earl E. Bakken Center for Spirituality and Healing. She is founder of Your Deeper Calling Coaching and Consulting. She is a member of NBC-HWC (National Board-Certified Health & Wellness Coach) and serves on the Group Competency Taskforce at NBHWC & the ICF Minnesota Board. Theresa is a registered nurse, a life & style coach, and has an MA in Human Development. She is the author of Your Precious Gem Lifestyle Journal & 30 Days to Reignite Your Inner Creative Genius. She is the Co-Director of and graduate faculty at the University of MN in the MA Integrative Health and Wellbeing Coaching Program. In her private practice, she provides transformational coaching to women who are ready to align with their soul’s purpose. Theresa offers live & recorded training and workshops for coaches and women who are seeking overall health & wellbeing. To learn more: www.yourdeepercalling.com