Distributors are lagging when it comes to digital strategy, but it no longer needs to be that way. New tools like a digital experience platform (DXP) can help even the slowest adopters boost their e-commerce presence, grow digital revenue and improve profitability.
But what, exactly, is a DXP and why does your distribution business need one? It’s a platform that enables the customer experience on an e-commerce site to quickly adapt to user behavior in a way that is responsive, scalable and automated across all channels. During this MDM Webcast, Jason Hein of Bloomreach will show you how a DXP delights visitors, wins new customers, and gives you an edge over both new industry disruptors and your longtime competitors.
By attending this event, you will:
• See how COVID-driven customer shifts have elevated the need for DXP
• Understand the role of a DXP in a company’s “tech stack”
• Learn how DXP can help with merchandising
• Hear a case study of how one distributor leveraged DXP to grow revenue