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3 Ways Funds Should Be Using CRM & Digital Marketing to Raise Assets in 2022

01:05:00

Jan 21, 2022 01:34 PM

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Speakers

Paul Das
Founder and Managing Director @ProFundCom
Paul is the Founder and Managing Director of ProFundCom. Starting in 2003, Paul wanted to fulfil a vision to provide digital engagement analytics that would directly benefit sales and marketing processes in financial institutions. This has led to ProFundCom being totally focused on helping the financial services industry use digital marketing to raise AuM. 20 years later, Paul and his team have successfully built the leading digital marketing platform for finance that brings all elements of digital activity – email, web and social media – into one place. Paul remains extremely hands-on with heading up the product and client teams and he is also responsible for setting and managing company strategy in conjunction with the executive board. Paul has a first-class pedigree in software from working at AT&T, Microsoft and Apple, both in the UK and the USA and holds a first-class degree in Engineering. Paul has recently authored the book “Marketing to the Invisible Investor"