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Mastering Your Data

Parts 1 & 2 - Artificial Intelligence, Data Science, and Machine Learning 101 for Casino Marketers

July 28, 2022 - What's all the buzz?
Everyone talks about AI and data science, but the field is full of buzzwords. In this first part, we will define the terms you are hearing and reading about to help you cut through the hype and understand how these techniques can be applied to casino marketing and where they should not.

August 11, 2022 - How to successfully implement data science projects.
Report after report suggests the vast majority of data science projects fail. Even those that succeed tend to produce limited or no ROI. Based on experience working with executives in multiple industries, we will share the common traits of the most successful organizations and explain how to give your data science projects the best chance of success.

Parts 3 & 4 - Improving Decision Making for Casino Marketers and Executives

August 25, 2022 - Information Overload 
There is no denying the deluge of data coming from consumers to your desktop. In this session, we will discuss the various sources of data and the problem and effect of information overload. We will also discuss the reduction effect, narrative fallacies, and how everything impacts your decision-making.

September 15, 2022 - How we mirror ourselves onto data
This session will cover cognitive biases and errors arising from data, anchoring, affect heuristic, the illusion of clustering, confirmation, and availability/recency bias. More importantly, you will learn how you can reduce the impact of these common cognitive errors.