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We record data as required by regulations, day in, and day out. But when it comes to making actual use of the data, we often end up digging through old data rather than tapping into valuable insights. If you’ve been in that situation, you will find the contents of this webinar of high value to your work. In this webinar, you'll learn: • What does a no-nonsense data lifecycle look like (and why)? • What are the crucial elements of data governance? • About use cases in which data quality is a dealbreaker. This event will help you avoid some real pitfalls, and steer you in the right direction if you’re in a situation of defining data structures and having to make data useful in the long term. Who should attend: • Quality managers and business personnel involved in the collection and structure of data. • Computer system specialists responsible for providing systems to manage data. • Professionals seeking strategies to make data useful in the long term.