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Reducing Equity Gaps with Behaviorally Informed Text Messages
Equity gaps are a persistent challenge for colleges seeking to retain and graduate students, as well as address issues of social justice. Delaware Technical Community College partnered with Persistence Plus to tackle equity gaps through a behaviorally informed summer text messaging intervention. We targeted students seeking admission to Allied Health and Nursing programs, a vital pipeline to ensure public health both during and after COVID-19.

Come learn how personalized, interactive text messages brought back students who had paused their education, and closed retention gaps based on race, income, and gender.

-Dr. Melissa Rakes, Associate Vice President for Academic Affairs, Delaware Technical Community College
-Amber King, Academic Counselor and Student Affairs Instructional Coordinator, Delaware Technical Community College
-Serena Fahnbulleh Crain, Senior Manager of Partner Success, Persistence Plus
-Dr. Ross E. O’Hara, Director of Behavioral Science and Education, Persistence Plus

Feb 24, 2021 01:00 PM in Eastern Time (US and Canada)

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