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How to Define a Winning Product Strategy
For many companies, product strategy is a mysterious black box. It’s rare for a company to have a clear, cohesive strategy for how their product will win in the market.

In this session, product expert Dan Olsen will use frameworks from his book The Lean Product Playbook to teach you a simple but effective approach to defining your product strategy.

Specifically, Dan will cover:

- How to focus your product strategy on customer needs instead of features
- The Kano model
- The product strategy matrix
- Real-world case studies

Dan has a background spanning product leadership at Intuit and has worked with Google, Facebook, Amazon, Uber, Box, and Walmart. Based in Silicon Valley, he founded the monthly Lean Product Meetup which has over 10,000 members.

Jun 29, 2021 11:00 AM in Pacific Time (US and Canada)

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Speakers

Dan Olsen
Founder @Olsen Solutions
Dan Olsen is a product management trainer, consultant, and author. At Olsen Solutions, he works with CEOs and product leaders to build strong product teams. His clients include Google, Facebook, Amazon, Uber, Box, and Walmart. Dan is the author of the bestseller The Lean Product Playbook. Prior to consulting, Dan was a product leader at Intuit and several startups. Dan lives in Silicon Valley, where he founded the monthly Lean Product Meetup which has over 10,000 members.