For many companies, product strategy is a mysterious black box. It’s rare for a company to have a clear, cohesive strategy for how their product will win in the market.
In this session, product expert Dan Olsen will use frameworks from his book The Lean Product Playbook to teach you a simple but effective approach to defining your product strategy.
Specifically, Dan will cover:
- How to focus your product strategy on customer needs instead of features
- The Kano model
- The product strategy matrix
- Real-world case studies
Dan has a background spanning product leadership at Intuit and has worked with Google, Facebook, Amazon, Uber, Box, and Walmart. Based in Silicon Valley, he founded the monthly Lean Product Meetup which has over 10,000 members.