In just a few short years augmented reality (AR) has evolved from a promising new technology into a powerful tool for designers, marrying the tactile impact of print with the near-limitless potential of the digital world.
But what exactly is augmented reality and how can designers introduce it into their marketing and packaging work for instant results?
On Oct. 28th, during the next free PaperSpecs webinar, Emilee Christianson and Mike Wilson of AR-experts Trekk will pull back the curtain to reveal how this often-misunderstood technology works, as well as how designers can use it to make themselves the go-to source for innovative augmented-reality campaigns.
“Frankly things have changed so much so quickly in AR, we need someone to help us keep up with what’s possible today,” observes PaperSpecs Founder Sabine Lenz. “With the help of our good friends at Trekk, I think this webinar is really going to get designers excited about what they can do with this powerful technology.”
WHAT YOU WILL LEARN
In this free PaperSpecs webinar, discover how to build a powerful, immersive augmented reality experience from the ground up, including:
- What papers work best
- Why the printed marker used is the key to a successful AR experience
- What the latest AR developments are, including cutting edge “web AR”
- How to choose the augmented reality experience that’s right for one’s clients
SPECIAL GIVE AWAY
To demonstrate just how seamlessly augmented reality can be integrated into a marketing campaign, 25 lucky webinar attendees will receive an Apollo The Spacedog prize pack, including 2 children’s storybooks, a coloring book and a limited edition lunchbox, all intriguingly enhanced by AR.
“Give Yourself a Creative Edge with Augmented Reality” is free for attendees thanks to the generous support of Sylvamo.