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MDM Webcast: Navigating E-Commerce Channel Sales and Marketplace Options
The year 2020 showed us that e-commerce has never been more important for B2B purchasing. As distributors, you want to accelerate your e-commerce presence, but are faced with so many options — do you build or enhance your own, do you partner with others, do you sell on a marketplace, or all of the above? Once you’ve committed to an e-commerce strategy, how do you ensure you are investing in the right resources to support the strategy for the long-term?

This webcast will help you evaluate your options and break down simple but important elements of how to operate in a marketplace format. MDM and Tracy Buelow, senior director of business development at Zoro.com, will walk you through questions you need to ask and evaluate within your company. A panel of supplier and distributor partners will join the conversation, sharing why and how they decided to leverage and enhance their e-commerce strategies.

Sponsored by Zoro

Feb 18, 2021 01:00 PM in Eastern Time (US and Canada)

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Tracy Buelow
Senior Director of Business Development @Zoro.com
Tracy Buelow is the senior director of business development at Zoro.com. Her team collaborates with distributors and manufacturers to build mutually beneficial e-commerce strategies. Prior to Zoro, Beuelow held sales and marketing roles in the CPG industry, and developed multi-channel strategies for leading brands. Her background and role allow her to view the B2B marketplace with a partnership and customer-driven lens, which enables her partners to drive differential growth.