On the 31st of March, Hearst will share new research that examines consumers’ changing attitudes to health and wellness that will help brands understand the opportunity to strengthen trust in the eyes of the consumer.
The findings are based on a timely programme of social listening, search analysis of the last 14 months, and a 35-question survey completed by both a nationally representative sample of 1,000 people and more than 3,500 members of Hearst’s panel.
The research focuses on a wide range of connected themes centring around the idea of self-care. We examined consumers’ approach to their own health, their new focus on self-diagnosis, and their access to new forms of medical care. We looked at their views around content and perceptions of quality and trustworthiness of different media channels from Tik Tok and Instagram, to magazines and newspapers. We also delved into consumers’ attitudes to brands at a time when major pharmaceutical companies have become household names.
The webinar will be hosted by Ollie Lloyd, Head of Client at Hearst UK, and Rachel Middlewick, Commercial Strategy Director for Hearst Content Agency. Please join us on the 31st March at 11.00am when we will be sharing the findings of this research and exploring the implications for brands and businesses in this space.