Black-owned and Black-targeted media are headed into the 2023 upfront advertising season with a single message: Their companies deserve a larger share of major advertisers’ budgets. Decades of inequity in CPMs and per-subscriber fees must give way to parity on rates and the promise of non-guaranteed sponsorships designed to foster new, original program development. Join TVNewsCheck as Allen Media Group presents: UNITY IN BLACK MEDIA. It will be a frank and revealing conversation with Byron Allen, Founder, Chairman and CEO of Allen Media Group, who will highlight what steps the industry needs to take in expanding Black media’s share of the total advertising market.
Byron Allen, Founder, Chairman and CEO of Allen Media Group
Kathy Haley, Co-Founder & Publisher, TVNewsCheck