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How B2B Businesses Can Leverage PR
Is Public Relations (PR) something you’ve dabbled in before but haven’t had a chance to give it the attention it needs?

Maybe a few press releases here and there with little uptake?

Or you might be just curious about how you can leverage PR to grow the business and get your brand out there?

That’s exactly why we’re hosting our next webinar.

In this webinar Growth Colony explores PR in B2B, how to leverage it for business growth and build trust.

-- Here’s what you’ll learn --

- How to get started if you have never done PR for your company
- Should you work with an agency or should you do it yourself
- What are some of the unconventional ways to leverage PR
- How to create a personality for your organisation
- How PR and the wider communications strategy is linked

-- Who should attend --

- Marketing and communication professionals
- Sales professionals looking to leverage brand
- CEOs, CMOs, VPs of Brand
- Founders, entrepreneurs and business owners looking to build their business profiles

Sep 10, 2020 12:00 PM in Canberra, Melbourne, Sydney

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Samantha Dybac
Founder & Managing Director @The PR Hub
Samantha Dybac is the founder and Managing Director of The PR Hub, a public relations and strategic communications agency for entrepreneurs, business leaders and high growth disruptive brands. She is also the host of the Influence Unlocked podcast. Samantha has more than twenty years’ experience of working with founders to help them unlock the value behind their personal brand in order to build awareness, credibility and trust that catapults both them and their companies into the spotlight. She has featured twice as a finalist in the B&T Women in Media awards, as a finalist in the 2019 Sydney Entrepreneur of the Year and successfully completed her Australian Institute of Company Directors (AICD) Course.
Boden Westover
VP, Brand & Communcations @Catapult
A former professional basketball player for the Melbourne Tigers, Boden Westover has spent the last 7 years leading Catapult’s marketing efforts. Catapult is using wearables and GPS tracking with over 1800 elite sports teams to improve player performance and reduce injury. Boden’s challenge has been to attract attention and clients in an extremely competitive global market, and Catapult’s success reflects his efforts.
Shahin Hoda
Founder & Head of Growth @xGrowth
Shahin is the Founder of xGrowth, a B2B growth agency helping organisations close more mid-market and large enterprise deals. He's making that happen by popularising Account-Based Marketing (ABM) in Australia, working alongside B2B leaders implementing ABM strategies and building predictable revenue engines. When he's not busy building ABM campaigns, he's either playing a game of Tennis in Richmond (which he usually loses) or looking up smoothie recipes (because let's be honest, who doesn't like a nice smoothie). In certain circles, he’s also known as the "Growth Sultan", but that's a story for another time.