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SoDA Webinar: 2023 Outlook & Opportunities for Agencies
Join SoDA for a discussion on the year ahead and the trends, opportunities and challenges that will impact the agency business. We’ll discuss the economic environment, new markets for growth, the competitive landscape, and more. We’ll also touch on a few insights from the 2023 Global Digital Outlook – an annual study from Forrester and SoDA that delves into spending plans, strategic priorities, and key industry issues from the perspectives of both agency leaders AND client-side brand, marketing and technology leaders.

The Agency Leadership Series is a collaboration between Kantata and the Society of the Digital Agencies.

Jan 31, 2023 12:00 PM in Eastern Time (US and Canada)

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Speakers

Wesely ter Haar
Founder @ Media.Monks & Executive Director S4 Capital Group
Jay Pattisall
VP, Principal Analyst @ Forrester
Jay is Forrester’s expert on creative, media, marketing, and in-house agencies, helping CMOs and business leaders make sense of the complex and ever-changing services landscape surrounding advertising, marketing, and consumer engagement. Jay’s research explores the future of the agency sector, in-housing, media, and creativity. His strategies for agency innovation and models for management enable CMOs and business leaders to develop more valuable relationships with their agencies and enable agencies to drive more value for their partners and clients.