As marketers, our messages are only effective if we’ve done the work to identify a strategic target audience. From a campaign’s visual tone to its outreach channels, your target audience sets the stage – and their response defines your success. When we find the right audience, we have potential to build a strategic community that can serve as an extension of our brand. But identifying and appealing to the most effective target market is easier said than done.
Turns out, your current customer base may not hold all of the answers. How can we differentiate between the people we think we want to reach, and the people we should be speaking to in order to accomplish our missions? When should we reach out of our comfort zones, and when might it actually be beneficial to dissuade certain audiences that don’t align with our brands?
This free webinar is Part Three in a three-part series from Jen Estill, principal and creative director at Redhead Design Studio. Jen will discuss steps you can take to identify the most strategic target audience for your brand, as well as how you can convert customers into a loyal community.