This webinar is for YOU if:
You haven't started emailing/newsletter.
You have very few people on your email list.
You use MailChimp.
You don't use MailChimp, but another email marketing platform (like Constant Contact).
You don't use a marketing platform but would like to know the framework of building an email.
You don't know what you would email about.
Any or all of the above.
I will take you from start to finish in setting up your email marketing. Even if you have never sent an email for your business, this is a great starting point. I will be using the MailChimp email system for my demonstrations.
Here is what you can expect to learn:
How-To of MailChimp Platform
Plan and prepare lifecycle (types of emails) marketing strategies.
[Types of Emails: Promotional, Transactional, Behavioral]
Map email content to your customer's lifecycle.
Plan, execute, and measure email marketing campaigns.
Crafting a subject line, A/B testing, content building
Gain basic familiarity with common tools of the trade i.e. MailChimp Understand email marketing metrics