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Outsmarting vs Outspending the Competition in 2021
This year’s marketing plan was obsolete by March. Next year’s plan will be highly iterative as the residual impact of COVID-19 remains unknown. In this 60-minute workshop, you’ll learn how to strike a balance between an offensive strategy and stewardship while planning for 2021. The session will feature practical guidance and real-world examples of how we’re helping health systems maximize marketing’s impact in a fluid environment with increased expectations and limited resources.

Dec 10, 2020 01:00 PM in Eastern Time (US and Canada)

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