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Media in the Metaverse - What Do Brands Need To Consider?
The announcement by Facebook - with its circa 3bn subscribers - to become a Metaverse company within five years has accelerated the interest and speed in which brands are moving into this exciting new space.

In this Insight Session, Media Director Rupert Bean explores how brands are already exploiting this new frontier and what you need to know and think about for brand success in this new world.

The session will also look at the interface between the media buying in the physical and online environments and how 'in world' media buying and advertising in gaming will inform media buying in the Metaverse.

This Insight Session is free and part of our ongoing commitment to the helping destination brands launch and grow.

00:50:00

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Speakers

Rupert Bean
Media Director @Kallaway
Rupert has been in the media industry for 25 years (but doesn’t look it...). Before joining Kallaway as Media Director in early 2021, Rupert ran the media department at You Agency, working with the Royal Museums Greenwich, the Design Museum, the Royal Philharmonic Orchestra and various UK housing associations and food & beverage brands among other clients. Prior to that, he worked across many Arts and Entertainment clients for 10 years, starting at AKA, and then Target Live (where he was Head of Media, looking after the Barbican, Opera North and Avalon accounts, to name but a few, always securing the best deal possible.

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