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Build Trust Through Branded Marketing - SCORE Westchester
How to Raise Trust and Lower Risk to Attract Clients

There are two common reasons people don't buy from us: they don't trust us, because we haven’t yet given them a reason to do so. And people are generally risk-averse, which means we have to increase their confidence. If you can do one, that is good. But if you can do both, you are certain to attract clients who will buy from you. Today I will teach how to do both at the same time!

-Defining who your ideal client actually is (it may not be who you think!)
-The one brand element that makes the biggest impact (hint: you already have it but are likely not using it!)
-Leveraging what you’ve already done to attract new clients
-Cohesion, the one concept you’re not using that makes the difference between a weak brand and a strong one.

Dec 1, 2022 12:00 PM in Eastern Time (US and Canada)

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