Make active travel in Wales a success with impactful behaviour change programmes.
Introduction: Rhian Lewis, Independent Transport and Engagement Consultant
What we can do and what you get: Richard Kirk, CEO, BetterPoints Ltd
– Behaviour change position: 'Things' need people'
– BetterPoints App and Platform: tracking, gamification, messaging, rewards
– Activities, geofencing, message plans
– Data, data, and data… generating and understanding heat maps, charts and graphs for analysis, modelling and reporting
Building a cutting-edge campaign: John Pinkard, Managing Director, Ansons Consulting Ltd
– A tailor-made campaign: reflecting your objectives and the local context
– The importance of communication and local engagement
– Understand your audience… we do!