Speakers: Michele Lapierre, Program Manager, Senior Companion Program, Community Action Program Belknap-Merrimack Counties, Inc.;
Kathleen Stuart, Program Coordinator, Senior Companion Program, Community Action Program Belknap-Merrimack Counties, Inc.
Category: Volunteer Recruitment/Management
Target Audience: Volunteer Managers, Directors of Nonprofits/Public Agencies, Other Nonprofit Staff, National Service Program Staff (AmeriCorps and/or Senior Corps)
Session Level: Beginner: for individuals who have never experienced this content before & want to know how to get started
Remember Maslow’s hierarchy of needs? Just about everybody got a dose of Maslow somewhere along the line, either in high school social studies class, or college psychology or sociology courses.
People are complicated, so there's never going to be one easy formula. But I find myself drawn to Maslow's Hierarchy as a strategy-planning tool because it gives a starting point for action (those practical, physiological needs and barriers) — with a clear route (up through the levels of the pyramid) to travel from there.
“I’d love to help you, but…”
Motivation is only part of the equation, remember. Would you expect a bare-footed volunteer to climb a mountain for your cause? No matter what reward or incentive is at the end of the journey, first he’ll need to have a pair of boots. And a rope. And maybe a climbing partner, too, depending on the challenge ahead.
We’ll discuss and brainstorm how this theory relates to motivation of volunteers and how we can meet the needs of our communities.
- Understand the levels and how it impacts your program
- Learn how can we help volunteers “climb” the pyramid
- Plan how can we use this theory to increase the number of volunteers in our program
- Understand how can we use this theory to increase retention/ longevity