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Accessibility and How It Impacts Your Social Media Presence
Accessibility is a common priority now when building websites and webpages. But have you considered how disabled individuals are engaging with your brand on social media? Are they experiencing accessibility barriers in your content? Are there things you could be doing to make your social media more inclusive? This session will outline the easy practices you can implement to ensure the content you produce and the way you deliver it on social is accessible for everyone, including disabled users.

After this session, you’ll be able to:
--Understand the importance and impact of accessible social media content
--Work accessible best practices into your content creation process
--Identify and fix issues in your content that could be causing barriers for disabled users

This session is for digital marketers with any level of experience who want to understand the importance of creating accessible social media content so that they can better inform and engage with their followers.

Nov 2, 2022 01:00 PM in Central Time (US and Canada)

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Alexa Heinrich
Social Media Manager @St. Petersburg College
Alexa is an award-winning social media manager in Central Florida for St. Petersburg College and a passionate advocate for creating accessible content for social media. She has presented educational webinars on the subject to many different organizations including Harvard University, John Deere, GoFundMe, and the Great Lakes ADA Center.