We are all very quick to just start writing when in need of content. However, it’s important to know what you want to say about your brand, products, or services.
That’s where a messaging framework comes into play.
A messaging framework is a prerequisite for editorial planning and content production.
If you don’t know how to create a messaging framework, this webinar is for you.
Even if you do know how to create one, you will still benefit from the templates I will share. ☺
Who Should Attend: If your teams or salespeople constantly ask you how to best describe your products, it’s time to create a messaging framework.
I will share a simple process to help you rationalize your value propositions across product/service lines and bring clarity to your sales and marketing teams. I will also discuss features vs. benefits and messaging vs. value propositions.
This process will help you decode product features and benefits, identify your customers’ needs and map them together to create a framework that your team can use to create content.
After the session, you will be able to:
- Explain the benefits of a messaging framework
- Understand the steps needed to create value propositions
- Tie product features and benefits to customers’ pain points and challenges
The topic may be boring, but my sessions are never boring. LOL.
See you there! #cando
100% transparency: Once you register for the webinar, you are automatically added to my email list. I don’t send emails unless I have something to say. You can always unsubscribe if my content is not worthy of your time. #peace